National Basketball Association (NBA) franchise the Cleveland Cavaliers have agreed a partnership with fantasy sports company FanDuel.
The agreement will see FanDuel benefit from a range of marketing and promotional elements such as arena branding and an online presence.
“The Cavs are pleased to welcome FanDuel as an exciting new official partner,” said Kerry Bubolz, Cavaliers president of business operations. “We look forward to a long-standing relationship with FanDuel as they continue to leverage themselves in the sports and entertainment industry as the leader in one-day fantasy sports leagues.”
As a part of the agreement, the Cavaliers and FanDuel will launch #FanDuelfortheWin Sweepstakes, where one lucky fan will win a Cavaliers VIP experience at an upcoming game. Fans will also have the chance to score big with various prizes including Cavs tickets, Cavs swag, autographed items and more via social media. Complete details will be announced at a later date.
“The Cleveland Cavaliers are one of the most dynamic teams in the NBA, with passionate fans and an exciting roster," said Nigel Eccles, CEO of FanDuel. "The Cavs fully align with FanDuel's mission to make sports more exciting for basketball fans."
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen after games end.
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