The International Olympic Committee (IOC) has awarded all TV and
multi-platform broadcast rights in Europe for the four Olympic Games
from 2018–2024, to Discovery Communications, the parent company of
Eurosport.
Discovery will pay €1.3 billion for the exclusive rights across all
platforms, including free-to-air television,
subscription/pay-TV television, internet and mobile phone in all
languages across 50 countries and territories in Europe.
As per IOC rules, the channel will broadcast a minimum of 200 hours
of the Olympic Games and 100 hours of the Olympic Winter Games on
free-to-air television during this period.
Discovery will also sub-licence a portion of the rights in several markets across Europe.
IOC President Thomas Bach said: “This is a significant agreement for
Discovery and the IOC, and we are excited to have Eurosport, the
pan-European home of Olympic sports, as a partner.
“This agreement ensures comprehensive coverage of the Olympic Games
across Europe, including the guarantee to provide extensive free-to-air
television coverage in all territories.
“Discovery and Eurosport have demonstrated a major commitment to the
Olympic Games, to Olympic sports and to the future of the Olympic
Movement. The revenue generated from this long-term partnership will be
redistributed by the IOC across the Olympic Movement to support the
development of sport around the world.
“Discovery and Eurosport have also made an exciting commitment to
partner with the IOC to develop the new Olympic Channel across Europe.”
Discovery Communications President and CEO David Zaslav added: “Today
is a historic day as we proudly add the Olympic rings to Discovery
Communications’ portfolio of offerings.
“The long-term programming commitment with President Bach and the IOC
reaffirms Eurosport’s position as the leader in sports across Europe,
and will significantly enhance Eurosport's presence on all platforms.
“With Eurosport’s proud and long-standing tradition of broadcasting
many winter and summer sports showcased during the Olympics, adding the
Olympic Games, the greatest live event in the world, is a perfect
editorial and strategic fit.
“But most of all, this new partnership is an exciting win for
European sports fans as we will deliver record amounts of content across
platforms to ensure the Olympic flame burns bright all year long.”
The agreement covers the Winter Olympic Games in PyeongChang in 2018,
the 2020 summer Olympics in Tokyo, as well as the Olympic Games in 2022
and 2024
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