Friday, July 10, 2015

NBA Partner With GE Healthcare to Protect Health of Players

KobeBryant_2015The National Basketball Association (NBA) has partnered with GE Healthcare in an initiative to benefit the health of players and seek ways to prevent injuries. NBA Commissioner Adam Silver said the aim of the partnership is to "reduce injuries, lengthen careers and improve post-career health for NBA players.
The focus will be on acute and overuse musculoskeletal injuries, which affect muscles, nerves, tendons, joints and cartilage and are caused or worsened by factors such as repetition and force.
Dr. John DiFiori, the NBA Director of Sports Medicine, will chair a board that will include physicians from five NBA teams. The league and GE will provide funding for research into orthopedic conditions it says will "contribute to a deeper understanding of overuse injuries and the resulting impact on athletes' health and missed playing time."
The league and GE also will collaborate with sneaker partners to advance the research efforts.

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