Club chairman Jeremy Peace said they had broken off talks as the consortium were "unable to fulfil the terms of that agreement".
"It is now clear to me that this potential purchaser is unable to fulfil the terms of that agreement at this time," said Jeremy Peace.
Peace, owns 88% of the club, has been chairman for 13 years and would sell "if
it was right for the club".
The Chairman continued in a club statement: "The club's long-term
stability and continued development is of paramount importance and I am
not satisfied that the interests of West Bromwich Albion would have
been best served by my continuing discussions at present.
"It is important that I re-emphasise that the possible
sale of the club does not and will not impact upon its day-to-day
running and that this applies particularly in an area which I know
concerns all supporters - team strengthening."
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