Sportswear brand Adidas has made a $200 million bid over 13 years to
secure the endorsement rights of National Basketball Association (NBA)
star James Harden.
Harden, who currently represents the Houston Rockets, had a deal with
Nike which expired recently and they have a week to match the offer if
they're interested in keeping him on their books
"We've invited James Harden to join Adidas," according to Adidas spokesman
Michael Ehrlich in a statement. "We're a brand of creators and he truly
embodies what that means with his approach to the game, his look and his
style on and off the court. He's coming off a historic season where he
won the scoring title and was voted MVP by his peers. His connection
with fans is unparalleled and unprecedented and he can take the game,
our brand and the industry to new heights."
The Sportwear brand hasn't been afraid to pay huge dollars to get big
properties in sports. Its deal with Manchester United -- the largest
uniform sponsorship in sports, guaranteeing the team $128 million a year
for 10 years officially kicked off on Saturday. But money doesn't
always help win deals.
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