FINA Enjoys Record 6.8 Billion Audience for World Championships

The FINA World Championships received a record global TV audience of 6.8 billion, according to a study conducted by British company Kantar Media. The 16th edition of the championships was held in Kazan, Russia, from July 24-August 9.This official figure represents a 2.3 billion increase since the last edition of the FINA World Championships, held in Barcelona in 2013, where the audience was 4.5 billion. Moreover, two years ago, there was a total of 5,156 hours of dedicated coverage, while Kazan 2015 generated 5,728 hours.

The cumulative audience is based on six platforms: Live Audience, Delayed, Repeat, Highlights, News and Sports Magazine content.