The ATP has agreed an expanded partnership with Emirates that will
see the airline enhance its status to the Premier Partner of the ATP
World Tour from 2016.
The five-year agreement represents the biggest sponsorship deal in the history of the ATP.
As Official Airline and Premier Partner of the ATP World Tour,
Emirates will benefit from global marketing rights and having a presence
via the Tour’s net branding at around 60 tournaments worldwide.
"It says a lot about where we are as a sport that an industry leader
in Emirates, such a highly regarded and well established player in the
sports marketing world, has chosen to further increase its presence and
association with the ATP World Tour,” said Chris Kermode, ATP Executive
Chairman & President.
“The partnership provides a long term commitment and a true vote of
confidence for the future health of our sport. We look forward to
continuing and developing the successful partnership we have built over
the years.”
Boutros Boutros, Emirates Divisional Senior Vice President Corporate
Communications, Marketing and Brand said: “Emirates is pleased to
enhance its partnership with the ATP World Tour.
"Tennis truly is an international sport and it is our own
appreciation of this sport that has been the catalyst behind our growing
tennis sponsorship portfolio."
Emirates has been a Platinum partner of the ATP World Tour since
2013, as well as title sponsor of the Emirates ATP Rankings. Today’s
announcement sees Emirates replace Corona as the Tour’s Premier Partner
following the expiration of the agreement with the Mexican beer brand at
the end of this year
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