Real Madrid Partner With Fud as Mexican Title Sponsor

Spanish LaLiga giants Real Madrid have signed a partnership with Mexican food brand Fud to become its Mexican title sponsor. 

The deal will run until the end of 2016/17 and will include the launch of the 'Fud Goal' campaign, which will give Mexican consumers the chance to watch the team at the Santiago Bernabeu Stadium.

"We seek partnerships that help us grow as a club,” said Emilio Butragueno, the club’s director of institutional relations and a former Madrid player.

“Mexico Fud is a company with prestige that will help us get closer to our fans here in Mexico."