Chinese telecommunications equipment company Huawei have signed a deal with FC Barcelona star Lionel Messi to become a brand ambassador.
This partnership, Huawei says, showcases its "alignment with people and brands that demonstrate, and strive towards the shared value of connecting greatness." Huawei added that it is always pursuing challenges to be better, which makes the partnership with Messi a perfect fit.
Kevin Ho, President, Handset Business Huawei Consumer BG said, “Lionel Messi will help our brand to encourage people to focus, persevere and breakthrough; to connect with greatness, especially in Europe, Asia, and Latin America, where Huawei is devoting its efforts. We both honor the path we walked to what we have achieved, and with each new challenge we renew our commitment to find the path to success.”
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