London-based creative agency Space has been appointed by UEFA to
design and build an interactive experience for French and international
football fans leading up to the 2016 UEFA European Championship: the
UEFA Euro 2016 Trophy Tour.
The UEFA Euro 2016 Trophy Tour will take place from April 1 to June 9
2016, visiting 25 French cities (including the ten host cities).
David Atkinson, managing partner at Space, said: “During the summer
of next year every eye in Europe will be on France for Euro 2016. UEFA
is keen to ensure that people across France understand the history,
excitement and possibilities inherent in one of the world’s biggest
sporting events.
“Our role is to define and create the Trophy Tour experience, which
will be a really important part of the build-up to Euro 2016.”
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