The Basketball Champions League Board have announced a partnership with the media group Perform and the media agency TAF Sports Marketing, to distribute and sell the media rights of the Basketball Champions Leagues games.
This partnership will guarantee an investment of EUR 50 million in live production, broadcast services and data, as well as editorial services, over the first 5 years of the Basketball Champions League.
“Basketball Champions League Media” will be created to deliver maximum exposure for the Basketball Champions League on multiple
A joint venture, “Basketball Champions League Media” will be created
to deliver maximum exposure for the Basketball Champions League on
multiple platforms, maximising the value of the fan experience.
The Board also discussed the commercial aspects of the Basketball
Champions League and gave the mandate to continue discussions with
potential partners
platforms.
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