Guinness has topped the league of Ireland’s most appealing sports
sponsors among Irish adults so far in 2016, while the level of new deals
activity reported has slowed this year, according to the quarter 1
Irish Sponsorship market review by sponsorship advisors ONSIDE.
The latest ONSIDE QSR notes that since January, sixty-four different
sports sponsors competed to varying degrees for the admiration of the
Irish adult public, with 3 in 10 adults identifying either Guinness or
Heineken sponsorship as best in class this quarter.
The next line of stand-out sports sponsors identified by ONSIDE’s Sponsorship Tracker
for Q1 2016 included 3 Mobile as sponsors of Irish Football and Rugby,
provincial rugby sponsors Bank of Ireland and AIB, whose GAA support
peaked in March with the Club championship Finals and their
ground-breaking TV initiative ‘The Toughest Trade
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