The National Basketball Association (NBA) and Econet, a
telecommunications group have announced a multiyear partnership to
provide the most expansive NBA coverage ever across sub-Saharan Africa.
The new deal represents the largest ever for the NBA in Africa and
will include NBA content across Econet Media’s TV, Internet and mobile
assets, including the Kwesé viewing platforms and its sports offering,
Kwesé Sports, beginning within the 2016-17 NBA season.
As the Official Broadcaster of the NBA in sub-Saharan Africa, Econet
Media will provide fans with access to more live NBA games and events
than ever before, including in excess of 500 games each year.
The move will see the NBA end its relationship with South
Africa-based satellite TV broadcaster SuperSport. That contract expires
at the end of this season.
The NBA didn't disclose financial details or say exactly how long the Econet agreement was for.
"I
can tell you this is the largest partnership in the history of the NBA
in Africa," Amadou Gallo Fall, NBA vice president and managing director
for Africa, said in an exclusive interview with The Associated Press.
Fall confirmed the new agreement to the AP ahead of the public announcemen
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