NFL decides not to stream London games

The National Football League has decided against live streaming its three London games next season, choosing instead to focus on streaming its Thursday night games on Twitter, a spokesman told Reuters.

The league has been experimenting with live streaming games as more consumers are watching shows online and cancelling their cable subscriptions.

Last year, the NFL partnered with Yahoo Inc to live stream a London game as part of an effort to gain more international viewers.

The league, which had an estimated annual revenue of $12 billion last year, did not rule out live streaming London games in the future.
"We’ll continue to evaluate options to put our games on digital platforms, making them as widely accessible to fans around the world as possible," the spokesman wrote.
Given the NFL's interest in expanding its international reach, it is likely the league ultimately will live stream those games in coming years, said Marc Ganis, president of Chicago-based consulting firm Sports Corp, who has worked closely with the NFL.