Basketball Champions League (BCL) and sports video technology company, WSC Sports Technologies, have signed a deal to provide customised, automated video highlights across its digital channels, to fans, teams and players.
WSC provides an innovative workflow automation solution from ingestion of live content to distribution of automatically created short-form videos, tailor-made, customised and personalised for every need. The company’s unique sport video technology automatically analyses sports broadcast in real-time, identifies every moment in a game and generates customised highlights on every player, team and moment.
Basketball Champions League and WSC will now offer extensive pre-game and post-game coverage to fans in order to give the Basketball Champions League a round-the-clock exposure on top of all live games.
The Basketball Champions League social media channels have already gathered 140,000 fans and generated above 2.5 million video views. This partnership will help the Basketball Champions League to further promote and share content to teams and star players directly. This content will serve as a major promotion platform for Basketball Champions League’s broadcast partners who will see their brand featured in all clips distributed to teams and players
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