Spanish LaLiga leaders Real Madrid has reportedly reached a deal
worth over $535m with US private private equity investment firm
Providence Equity Partners for its global image rights.
Real Madrid President Florentino Perez is said to be strongly pushing
for the deal in the build-up to Real Madrid Presidential elections this
summer.
The emergence of the Providence partnership comes with Real having
last month lost its crown as the financial powerhouse of world football.
Manchester United dislodged Real as the top revenue-generating football
club in the world for the first time in 11 seasons, according to
Deloitte’s annual Money League rankings.
Financial services company Deloitte said that the English Premier
League club posted revenue of €689m in the 2015-16 season, with Real
dropping to third place behind LaLiga rival Barcelona with revenue of
€620.1m.
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