The International Association of Athletics Federations (IAAF) has opened public tenders for Europe and Africa media rights concerning the IAAF World Athletics Series and for the establishment of a Joint Venture for Broadcasting and Media Production.
EUROPE AND AFRICA MEDIA RIGHTS
A Request for Proposal (RFP) has been issued in order to select one or more media rights partners for the IAAF World Athletics Series in the territories of Europe and Africa. The agreement will cover all IAAF World Athletics Series competitions and the period will be determined following negotiations. The IAAF is open to proposals for wider regions or individual countries, favouring those best positioned to exploit or act as agents for those rights in their desired territory.
New digital technologies have created opportunities for the IAAF and its media partners to deliver more flexible coverage of athletics which is increasingly demanded by the modern-day fan, whether they be a traditional supporter, potential new fan or the general sports-viewing public. Correspondingly, in offering its media rights in Europe and Africa, the IAAF will be receptive and flexible to creative proposals that show an understanding of the aspirations of athletics and the way that fans and casual viewers want to consume sports content.
The schedule of the RFP outlines a two-month bidding process leading to presentations by the end of June and the announcement of a preferred partner(s) in early July.
Those interested in tendering should email mediarightsRFP@iaaf.org.
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