As the second half of the 2017/18 football season approaches, Eleven Sports is introducing even more content in Poland aimed at boosting ever-growing viewing figures driven by action from Bundesliga and LaLiga Santander.
Eleven Sports acquired live rights to the top two tiers of the German league earlier this year from Bundesliga International, a subsidiary of the German Football League. To date, Eleven has shown close to 100 Bundesliga games, 68 Bundesliga 2 games and the German Supercup.
Thanks to the popularity of Bundesliga, Eleven Sports continues to grow in Poland with the platform’s services regularly named among the best performing sports channels in the market with viewers aged 16 to 49 this season, according to figures from Nielsen.
Eleven is now set to build on that success in 2018 with the launch of new football programming, including a new daily sports show to supplement Bundesliga action which will include the latest news updates and highlights from every match.
“When we purchased Bundesliga rights, we were very confident that they would prove to be one of our greatest programming assets. The first half of this season has proved that our expectations were right.” said Danny Menken, Group Managing Director, Eleven Sports
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