Chelsea Turn up the Sound With Beats Deal

Premier League club Chelsea have secured a new partnership deal with Beats by Dr. Dre (Beats).

The agreement sees the audio brand become the club's first ever Official Sound Partner. 

Christian Purslow, managing director of Chelsea FC, said: "The core objective of this innovative partnership will be to put the Beats “b” at the heart of Chelsea Football Club – enabling our global fanbase to gain insight into Chelsea players as they prepare to represent the club on the biggest stages in world football."

Beats also recently announced a similar deal with German Bundesliga club Bayern Munich.