Friday, August 9, 2019

ROONEY SIGNING NETS DERBY RECORD 32RED SPONSORSHIP DEAL


Wayne Rooney signing nets Derby record 32Red sponsorship deal
Derby County have been offered a record-breaking sponsorship deal from their shirt sponsor 32Red, with the betting company now set to pay new signing Wayne Rooney’s reported UK£90,000 (US$109,000) weekly wage.

Derby announced earlier this week they had signed England’s record goalscorer on an 18-month player-coach deal. Though it has not been confirmed how much of Rooney’s wages 32Red will pay, it was also revealed the 33-year-old will wear number 32 for Derby, further fuelling the notion that the deal is primarily serving as a commercial opportunity for 32Red.

Mel Morris, the club’s owner and Executive Chairman, was quick to acknowledge the commercial interest Rooney had brought the Championship team.

“Obviously, the commercial opportunities this creates are widespread and significant," Morris said. “On the back of Wayne joining the club, we have just been offered a record-breaking sponsorship deal with our principal shirt sponsor, 32Red.”

The deal has attracted criticism, with accusations it makes a mockery of financial fair play (FFP) rules by essentially allowing bookmakers to directly fund player transfers. Rooney will reportedly earn around five times the average wage in the English second-tier.

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