Samba 2014- FIFA Fever

Samba 2014- FIFA Fever by issaclomedia 

Source:Soccerex

After so many controversies and speculations the World Cup is finally here, the game kicks off today and For the next 31 days, Brazil will become the centre Of Global attraction as it host the 20th edition of the most prestigious sporting competition.

The overall budget of the World cup is about US$14 billion which includes stadium projects, security and essential updates to infrastructure.Fifa earned US$1.386 billion in 2013, up from the equivalent period in the run-up to the last World Cup. US$1.22 billion of that was deemed as ‘event-related’, with most of that attached to this summer’s big show. US$630 million was earned from the sale of television rights, of which US$601 million was World Cup-related, and US$404 million of the US$413 million in marketing rights sales were linked to it.

Sponsorship of the World Cup is divided into three tiers, with category exclusivity maintained through the pyramid. topping the list are the Fifa partners, who retain a global association with the body and all of its events throughout the term of their contracts. Between them, Adidas, trophy tour partner Coca-Cola, Emirates, Hyundai, Sony and Visa pay a combined US$177.5 million a year, or US$708.5 million over the course of a four-year cycle. Adidas has been supplying the World Cup matchball since 1970, and in November 2013 it renewed the contact with Fifa until 2030.

After the big six come the World Cup sponsors, free to promote their partnership with the tournament itself in all territories and use official marks on packaging and in promotional campaigns. These contribute US$524 million over the four-year cycle. Budweiser, Castrol, Continental, McDonalds and Yingli Solar all return in this tier from South Africa, joined by agriculture group Moy Park and Brazilian telecom brand Oi. Healthcare giant Johnson & Johnson also makes its debut as a World Cup sponsor, spreading its activities across on-pitch medical care – providing standardised equipment to all teams including portable defibrillators – and its Care Inspires Care advertising and community campaign. The company will work on the ground in projects throughout Brazil, provide medical training to World Cup volunteers, and maintain temporary sanitary facilities for supporters at all venues and Fan Fests.

Coca-Cola, Hynudai-Kia, Gazprom and Budweiser owner Anheuser-Busch InBev already have agreements in place for the 2018 and 2022 tournaments.

There are six national supporters of the competition, whose activities must be restricted to Brazil. ApexBrasil, Centauro, Garoto, Itaú, Liberty Seguros and English language school group Wise Up have paid a combined US$120 million to align themselves with football’s spiritual homecoming. The 2014 World Cup marks something of a watershed in this respect. For the 2018 and 2022 editions in Russia and Qatar, Fifa will switch to a new regional partnership format. 20 slots will be available across five regions: North America, South America, Europe, Middle East and Africa, and Asia. When it announced the restructuring in October, Fifa billed it as a response to demand. However, the domination of the sponsorship markets of the next two hosts by state-owned companies is also a likely factor.

Television production will again be handled by Fifa’s bespoke Host Broadcasting Services (HBS), which creates a uniform look for all Fifa competitions. The World Cup is covered in over 200 territories with Fifa recouping over US$1.691 billion from rights sales, much of it from Europe. 530.9 million people watched the 2010 final according to the ‘average global in-home audience’ measure, with 900 million believed to have seen at least one minute of the game – up to over a billion including those watching in public forums.

In total, Fifa expects to spend US$2 billion on its quadrennial jamboree, US$35 million of which will go to the winning federation as prize money. The worth of the coveted gold artefact at the centre of it all is harder to ascertain.

“This trophy is unique, it has no (specific) value,” said Fifa secretary general Jérôme Valcke ahead of the 2010 tournament. “Some say that the value is the equivalent of the Mona Lisa, and I think that’s right.”