Boxing fans all over the world were given a special Easter treat this week as the first official promotion video for the Floyd Mayweather v Manny Pacquiao fight was released.
The 30-second commercial trailer filmed with both fighters in Los Angeles last month touts what could be the biggest fight in boxing history which takes place on Saturday, May 2 at the MGM Grand Garden Arena.
Pay-per-view providers are expected to provide unprecedented backing in marketing this event as 11-time, five division world champion Mayweather finally takes on eight division world champion Pacquiao.
Boxing experts predict the fight could be the richest in boxing history, possibly generating in excess of $300 million.
The commercial spot is a creative collaboration between Mayweather Promotions, Top Rank, SHOWTIME PPV® and HBO Pay-Per-View. It’s the first aspect of what is sure to be a large multi-media campaign over the coming weeks.
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