English Premier League club West Ham United have announced a price reduction for season tickets for the club's first season at their new Olympic Park stadium.
West Ham United Joint-Chairmen David Sullivan and David Gold and Vice-Chairman Karren Brady have long been champions of trying to make football more affordable for supporters.
When they announced their ambition to make the former Olympic Stadium West Ham’s new home, they also stated their hope that it would create opportunities for more Hammers fans to be able to afford to watch their team. Today’s announcement delivers on that pledge as the Hammers become the first Barclays Premier League Club to use the increased broadcast revenue for the 2016/17 season to cut ticket prices for supporters.
Every Season Ticket Holder sitting in bands 1-4 for the final season at the Boleyn Ground will see a reduction of at least £26 in their Season Ticket price. Band 1 will come down by £26 (-3%), Band 2 by £61 (-7%), Band 3 by £201 (-25%) and Band 4 by £151 (-23%).
A new £289 Band 5 Season Ticket will become the cheapest in the Premier League* and represents a cost per game of just £15.20. This market-leading rate means a family of four can watch West Ham’s 19 home games from just £776 – the equivalent of just £41 per match.
The new £99 Season Ticket for Under-16s also means the Club will have the cheapest Season Tickets for children among London’s Premier League teams, and will match Sunderland AFC as the cheapest Season Ticket in the league on general sale to that age group.*
Disabled supporters will also see a further reduction on the already discounted rates they enjoy at the Boleyn Ground, with disabled Season Ticket prices being reduced by up to £205.
Commenting on today’s announcement, Vice-Chairman Karren Brady said:
“We have always said that the move to our magnificent new Stadium would be a game changer for West Ham: a chance to increase revenue, invest in the team and improve our performance on the pitch, but crucially without putting an extra financial burden on the supporters who already come to watch every home match. Today’s announcement proves that we have kept our promise.”
Today’s significant announcement has also received a ringing endorsement from the Football Supporters’ Federation (FSF).
FSF Chair, Malcolm Clarke, hailed the example the Club are setting by adding:
“The FSF strongly believes that top-flight clubs should use their newly-signed media deal to cut ticket prices for both home and away supporters.
“We hope that other clubs follow suit and reduce ticket prices across the board, as West Ham United have done.
“West Ham United have thrown down the gauntlet to other clubs – who can offer the cheapest season ticket prices in the top-flight?”
| Category | Band 1 | Band 2 | Band 3 | Band 4 |
| Adult | £899 (Down 3%) | £799 (Down 7%) | £599 (Down 25%) | £499 (Down 23%) |
| Over-65s | £450 (Down 3%) | £399 (Down 7%) | £299 (Down 26%) | £250 (Down 23%) |
| Under-21s | £450 (Down 3%) | £399 (Down 7%) | £299 (Down 26%) | £250 (Down 23%) |
| Under-16s | £99 (Reduction of up to 61%) | £99 (Reduction of up to 59%) | £99 (Reduction of up to 57%) | £99 (Reduction of up to 51%) |
| Disabled Adult | £450 (Down 1%) | £399 (Down 12%) | £299 (Down 34%) | £250 (Down 45%) |
A breakdown of how the existing price bands will change as follows:
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