The F1 Chief has repeatedly hailed Hamilton for his ‘box office’
presence. Last month, Ecclestone praised the Englishman for being a
"super promoter of the sport" while contrasting his global appeal with
the relatively limited fanbase of his closest championship rivals, Nico
Rosberg and Sebastian Vettel.
Hamilton’s visibility, by comparison, is worldwide with the Mercedes
driver a familiar face on both sides of the Atlantic with an interest in
showbiz, music and fashion that has helped swell his Twitter following -
the modern-day barometer of popularity - to 2.8 million.
"He’s the best world champion we’ve had, he’s fantastic," enthused Ecclestone to Sky Sports F1.
"He reaches to all types of people throughout the world. He can more or
less go to most places in the world and not have an F1 uniform on and
people would still recognise him. l don’t know another driver who can do
that.”
No comments:
Post a Comment