Hublot has become the official licensed watch partner for the UEFA
Champions League and UEFA Europa League and inspired the new design for
fourth official boards.
Following a successful partnership during UEFA EURO 2012, UEFA and
Hublot today announced that the prestigious Swiss watchmaker will be the
official licensed watch for the UEFA Champions League for the next
three years. This collaboration with Europe's premium club competition
represents a new departure in the company's strategy with regard to
football.
Hublot also becomes the official UEFA Europa League watch partner,
and a specific fourth official board is inspired by the new UEFA Europa
League brand. This board will be used for all matches as of this
season's group stage in the largest professional club football
competition in the world.
Commenting on the agreement, Guy-Laurent Epstein, marketing director
of UEFA Events S.A., said: "We are delighted to welcome Hublot as the
official licensed watch partner of the UEFA Champions League and UEFA
Europa League. The brand fits perfectly with the prestigious and
exciting nature of our top club competitions."
Ricardo Guadalupe, CEO of Hublot, said: "It is an immense honour and a
privilege for Hublot to become a partner of the major club competitions
organised by UEFA. The work we have already performed together is part
of the long-term relationship that Hublot has built with UEFA. As
partners, we have created an item with an innovative design that
reflects the quality of both brands."
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