Spanish LaLiga giants Barcelona have become the first sporting organisation to reach 200 million on social networks.
The figure represents the club's strong global presence on digital media as they average up to million new followers per week.
This includes digital platforms such as Twitter, Facebook, YouTube and Instagram.
It is the first sporting institution to break the 200 million barrier
in the area of digital media and so reaffirms its position as a global
leader.
It is worth highlighting the spectacular growth that FC Barcelona has experienced on Instagram where they now have more than 19 million followers, a far cry from the 2 million they had back in June 2014.
In 2015, the number of FC Barcelona followers on social networks has
grown at the rate of 1 million a week. Aside from the Club’s efforts to
promote growth in this area, the success on the field in 2015 (the
league, Champions League and Copa del Rey treble) has also contributed
to this astounding increase.
Currently Facebook is the social network with most followers (114
million for the 10 profiles that Barça has), whilst Twitter with its 16
accounts at present become the means by which fans can follow all the
latest up to the second news at the Club and its different teams.
Furthermore, alongside the FC Barcelona app, LINE is the ideal channel
to receive all the latest Barça content for mobiles
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