National Basketball Association (NBA) star Stephen Curry has signed
an extension to his endorsement deal with Under Armour until 2024.
The terms of the renewed deal were not disclosed but the deal with
the current reigning NBA MVP includes ownership in the company.
"Stephen is a once-in-a-generation talent and has unprecedented
influence on the game of basketball," said Adam Peake, the company's
executive vice president of global marketing.
"His work ethic, uncompromising self-belief, and commitment to the
community are characteristics that make Stephen the perfect partner to
ignite the growth of Under Armour in the sport of basketball and around
the world.
Curry enjoyed a remarkable year, which also saw him become an NBA
champion after winning the championship with the Golden State Warriors.
A statement from Curry read: "Under Armour has felt like family since
day one. In the first two years of our partnership, we accomplished so
much both on and off the court, and I'm looking forward to being part of
the brand's story for the rest of my playing career and beyond."
The 27-year-old signed a with the sports brand two years ago in a deal worth under $4m a year.
The deal represented a major bargain for Under Armour as Curry went
on to have the best year of his career, hence the reason why they have
tied him down to a long-term deal.
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