The long-term support of key partners Chang and Kitbag and a new kit
partner deal with Umbro were largely responsible for the Club’s
sponsorship, advertising and merchandising income rising from £8.4m to
£10.4m, while participation in the UEFA Europa League also contributed
to an increase in revenue from other commercial activities (£10.5m in
2013/14 to £15.6m).
Average league attendance at Goodison soared to 38,406, the highest
recorded total since the 2003/04 season, with almost 28,000 season
ticket holders - 4,000 more than in 2013/14. Gate receipts grew by £1.1m
to £17.9m, with 12 of 19 Premier League games sold out and additional
home matches due to the Club’s progression to the Round of 16 in the
UEFA Europa League. The Club’s commitment to affordable pricing and
making football at Goodison accessible to young fans was emphasised by
the continuation of the £95 season ticket for junior school children.
The overall increase in turnover helped to sustain continued investment
in the playing squad. In Roberto Martinez’s second season as Everton
manager, the Club record signing Romelu Lukaku joined Gareth Barry, Mo Besic, Brendan Galloway and loanees Christian Atsu and Aaron Lennon in a strengthened Toffees squad. The Club also agreed a new deal with the manager to the end of the 2018/19 season
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