National Basketball Association (NBA) and sports website SPOX.com,
part of Perform Group, have signed an expanded multiyear partnership to
provide season long digital content on NBA.de, the NBA’s official online
destination in Germany.
SPOX.com will offer fans in Germany a new mobile optimized
experience, including an increased number of daily video clips, and
customized content tailored to German fans.
In addition, for the first time, NBA.de will stream NBA All-Star
2016, including the BBVA Compass Rising Stars Challenge, State Farm
All-Star Saturday Night and the 65th annual NBA All-Star Game, live from Toronto, Canada.
“We are thrilled to announce our expanded partnership with SPOX in
advance of the first All-Star ever held outside the United States,” said
NBA Associate Vice President, Germany, Nordics and Central Europe Jan
Menneken.
“This partnership stands as a testament to the NBA’s commitment to
providing fans in Germany with the best content the league has to offer.
And there’s no better way to tip off this partnership than by
livestreaming All-Star 2016 in Toronto next weekend.”
“We are delighted to continue working with the NBA, which is proof of
how satisfied both parties are,” said Perform Germany Managing Director
Dirk Ifsen.
“Since the beginning of the partnership in 2012, we have seen a
significant increase in both fan engagement and interest in the sport in
Germany. Using our experienced editorial team, we will continue to
offer fans the most compelling and original NBA news.”
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