The Danish Football Association (DBU) has appointed Two Circles, the
data-driven sports agency, to help it develop a better overall
understanding of Danish football fans and grassroots players.
The relationship will help DBU place insight at the heart of its fan-
and player engagement strategy through innovative use of data.
Ultimately this will enable DBU not only to create new products and
experiences but also help stimulate and grow participation in football
throughout Denmark.
Greater and more precise business intelligence will increase
commercial performance and provide new opportunities to engage with
existing partners and develop new commercial partnership opportunities.
Katja Moesgaard, CEO at the DBU A/S, said: “Our partnership with Two
Circles allows us to truly put fans and players at the centre of our
approach.
Having a clearer picture of any stakeholder’s preferences allows us
to build new experiences and products which match the football fans’
wishes and expectations.”
Kristian Gotsch, Client Services Director, EMEA at Two Circles,
added: “We are delighted to be working with DBU on this exciting project
which includes everyone involved in football whether as a fan, active
player or both.”
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