Thursday, May 19, 2016

EXCLUSIVE: The Race to the Ultimate Pay Day

Hull CelebrateThe prestige and economic boost of Premier league football has always been a significant reward for promoted Championship teams, but this season that prize increased to previously unseen levels.
The discussion about the pay day almost overshadowed the action on the pitch for Brighton and Middlesborough's clash on the last day of the Championship season - with one of the clubs guaranteed promotion. Middlesborough went on to claim one of the biggest pay days in the history of football, ahead of Brighton.
Now as Sheffield Wednesday and Hull City prepare for the Championship playoff final, it's worth going over the numbers once again for the second, and final, mammoth pay day.
The £5.14 billion ($7.14 billion) television deal with Sky Sports and BT Sport means the playoff final will be the most lucrative ever.
iSportconnect spoke to Deloitte's Richard Battle to break down the numbers.
“For any football team, getting to the Premier League has a great deal of sporting merit regardless of the financial implications attached to it.”
“It is without question the play-off final worth more than any play-off final before it, in terms of the incremental revenue uplift that whoever wins it will receive based on playing next season in the Premier League and getting at least two years of parachutes-  if they leave the Premier League.”
“For Sheffield Wednesday we’re looking at incremental revenue uplift of around £170 million ($245 million), with Hull we’re looking at £110 million ($158 million) as they are entitled to parachute payments and will continue to receive these if they don’t go up to the Premier League.”

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