The organisers of the first 2017 World Athletics Championships in London want
to remove the IAAF’s “toxic” logo from all their branding and
advertising to distance the event from the scandal-ravaged world
governing body, according to a report by UK newspaper The Times as talks are still in progress over re-branding the IAAF.
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The move can not take effect without the consent of the IAAF and its
president Seb Coe, as the branding was agreed between both parties when
London won the bid in 2011.
According to reports the IAAF are
regarded by the public as a "toxic" brand and those tasked with
promoting and advertising the championships feel they can do that easier
without the branding of the IAAF.
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